Manchester United Betting on MoPlay; Announces New Global Partnership


 
 
01:57 08/06/2018

Manchester United MANU , announced today that they have entered a multi-year global partnership with MoPlay, the revolutionary new mobile betting and gaming brand.

MoPlay boasts a bold, modern design tailored for a new generation of tech savvy sports fans and is purpose built to bring them a more entertaining way to play. MoPlay’s offering focusses on live in-play experiences for the moments that matter most across its product portfolio of sports, casino and games.

MoPlay promises to provide its audience with a fast, simple, personal and secure service, aimed at enhancing the user experience like never before.

This partnership with Manchester United, the world’s most iconic football club, will see the two create exclusive collaborative content for fans, as well as engage in innovative co-branded activations around the world.

“MoPlay are an innovative and dynamic company looking to further enhance our fans’ gaming experience. They are an exciting new brand that aims to modernise and improve the betting industry and we are delighted to be part of this journey.”, said Manchester United’s Group Managing Director, Richard Arnold.

MoPlay represents the next generation of betting and gaming. We believe the world has changed, and now it’s time to change the game.

“We are immensely proud to partner with what we regard as the biggest sports club in the world. Engaging in such a high-profile partnership so soon after our inception truly puts our exciting new brand on the map. As we embark on the first steps of our journey, it is our ambition to create the kind of successful dynasty Manchester United is renowned for. We look forward to working closely with the club’s vast array of talent – from all areas of the organisation, on and off the pitch – in order to reward the passion of the fans and deliver them an enhanced betting experience across the globe. Our motto is to #MoveOnUp, and we aim to make that ethos a reality, alongside the team, for the seasons ahead.”, MoPlay’s CEO, Juergen Reutter.

Manchester United (NYSE:MANU) MANU  is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through their 140-year heritage they have won 66 trophies, enabling them to develop the world’s leading sports brand and a global community of 659 million followers. Their large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.

On July 12th, Manchester United MANU  and Kohler, a global lifestyle brand headquartered in Kohler, Wisconsin-USA, have agreed to a multi-year global partnership. The KOHLER brand logo will feature on the sleeve of the most iconic and best selling club shirt, for both the men's and women's teams. The partnership also includes joint participation on game day activities, innovative improvements to club facilities, global sustainability and social responsibility projects and other partner collaborations with Manchester United fans and Kohler customers and associates.

"It is a pleasure to welcome Kohler to the Manchester United family as a principal partner and our first shirt sleeve sponsor for both the men's and women's teams. Our shirt is much more than what we wear, it embodies the passion of our fans and their allegiance to the club.”, said Manchester United's Group Managing Director, Richard Arnold.

Added Arnold, "Kohler is known around the world not only for its cutting-edge design and luxury products but also a genuine commitment to stewardship and sustainability and is an exciting addition to our family of commercial partners.”

David Kohler, President and CEO of Kohler Co. said, "Our partnership with Manchester United provides new opportunities to showcase the quality of Kohler products and services with passionate fans of the most far-reaching and revered sports team on the planet. We are excited to help build our global brand among people who align themselves and their lifestyles, with leading-edge innovation and a desire to make the world a better place."

"An essential component of the relationship is our support of the new professional women's team, and we look forward to their debut and our ongoing support. Manchester United embodies sustained excellence in everything they do and our shared values are a perfect match as we expand our fast-growing international presence into new regions with purpose and a meaningful presence.”, added Kohler.


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